1. Crafting a clear, compelling narrative

Our approach is to craft a narrative that showcases who your students are beyond their grades and how they’ll add value to the colleges they’re applying to. When a college is admitting students, they’re thinking about the diverse and dynamic class they’re building, and they don’t want all business majors or athletes. Our method is to craft a narrative about who your student truly is and demonstrate how they would uniquely fit into and enrich that class. Most students approach college essays as if they were academic papers, but they’re not essays; they are personal statements, or more specifically, short stories with a compelling message about your student and their genuine self.

2. Showing, not telling

We emphasize showing rather than telling, so admissions officers don’t just read their application; they feel it. Your student will have very few words to tell their story, so we focus on crafting narratives that show who they are, allowing colleges to not only understand but truly feel their presence and envision how they would thrive in their community.

3. Collaboration and student ownership

We collaborate closely with our students, never pushing a narrative or idea they don’t agree with. Because the truth is, no student can write a compelling essay about something they don’t genuinely believe in. That’s why we help students tell stories that are honest, meaningful, and fully their own. When students believe in their stories, others do too.